The PopSole Story

PopSoleTM takes an immediate customizable approach to the root of foot pain. Mark it! Pop it! Stick it!

PopSole^TM is dedicated to finding innovative solutions to hasten healing, limit foot pain and promote comfortable mobility for all.

About Us

As a plastic surgeon and a podiatric surgeon, we never really expected to work together. When we moved to Pittsburgh, we married our specialties by starting to study fat injections into the foot to alleviate pain in the ball of foot and heel. Patients come to see us from all over the world after having been treated by lots of doctors, with no pain relief. Most patients come with bags filled with a variety of inserts and shoes. Many patients got very crafty and engineered their own versions of an insole, cutting out parts of their shoes and adding padding elsewhere. We wanted to create an easy-to-use, a customizable off-the-shelf insole that provides pressure and pain relief so people can get back to their lives.

We thought…wouldn’t it be nice if we could just use bubble wrap and pop out the bubbles where the pain was, or where the fat had been added? That led us to develop the PopSole. We wanted an instantly customizable, waterproof, bubble insole that allowed the user to adjust the height of the insole based on foot type or pain location, and pop bubbles where they had had a procedure or significant pain. We wanted it to be slim enough that it could fit in a regular sensible shoe and avoid those clunky post-procedure boots that leave you walking off-kilter. PopSole’s immediate customization to an individual’s unique foot and personal health situation is completely the opposite of having an individual conform to the standard uniform devices currently on the market.

Jeffrey Gusenoff, MD

Beth Gusenoff, DPM

I initially had foot aching and soreness in both feet almost every day from the time I woke up. With the PopSoles this aching and soreness went away almost immediately. From the first day, I was able to wear them all day and noticed an immediate change in the discomfort I had. Within a short time, I was pain-free! The best part is how easy they are to move from one shoe to another and that they actually work! I've had custom orthotics for years which help, but never got rid of the pain - PopSoles has!

DN, Age 35

My foot pain was mostly in the front pads and arches. The PopSoles were so easy to use and very customizable. I liked how comfortable the inserts were in shoes and easy to switch in different footwear. Wearing the PopSoles everyday really relieved my foot pain. I was surprised that each night I didn't suffer from my usual daily foot pain.

JH, Age 34

I suffer from plantar fasciitis. My feet felt so much better while I was wearing the PopSoles. They were easy to move from one pair of shoes to another. I would recommend them to anyone that has foot pain.

FC, Age 68

I found the PopSole to be very beneficial to me for my feet issues. I have heel fat pad atrophy and also get burning in the metatarsal area of my feet when I am on them long periods of time. I wear silicone heel pads in addition to my orthotics to help keep my heels from getting sore. When I wore the PopSole, I did not have to wear the silicone heels pads, the PopSole was all I needed to wear. Also, my metatarsal pain was decreased. The PopSole felt very comfortable and cushy to wear. Even though I have custom orthotics, I never stopped and thought to myself “these feel so comfortable,” like I did with the PopSole. I also usually have to ice my feet a few times a week after a long day of work but did not have to ice them at all when wearing the PopSole. I also really liked them in the shower with the support my feet need.

MG, Age 37

I have suffered with a callus under my left foot for over 30 years I was going to a podiatrist for years every 4 months to have my foot scraped. Then Drs. Jeffrey and Beth Gusenoff introduced me to the PopSole. Now my foot has never felt better I used the other set in the shower. It was wonderful not to be in pain anymore. Thank you Drs. Gusenoff.

SB, Age 78

I’ve suffered from chronic plantar fasciitis for years and had been following and anxiously awaiting the market launch of PopSole. I’m happy to say that I could not be more impressed! After years of swapping out one shoe for another, and trying various forms of cushioning and insoles, PopSoles have finally targeted my areas of discomfort and provided relief in a way that these other products never did. I was also highly impressed with the customer support — I received the product promptly.

RO, Age 48

After weeks of wearing PopSoles in various shoes, I am so thrilled to give you my gratitude! They absolutely have made a very positive impact for me!

LC, Age 45

Jeffrey Gusenoff, MD

Professor, Department of Plastic Surgery Professor, Clinical and Translational Science University of Pittsburgh School of Medicine Director, UPMC Foot Fat Grafting Program, Co-Director, Life After Weight Loss Program

Dr. Jeffrey A. Gusenoff is a Professor of Plastic Surgery in the University of Pittsburgh School of Medicine. He is co-director of the Life After Weight Loss Program and Director of the UPMC Foot Fat Grafting Program. He is also the director of the world-renowned Body Contouring Fellowship. He is an internationally recognized leader in Plastic Surgery with a focus in Body Contouring Surgery after Weight Loss and in Foot Fat Grafting.

He has spoken at many national and international meetings and has given many Instructional Courses on Body Contouring Procedures after Weight Loss. He and his wife, Beth Gusenoff DPM, have founded the Foot Fat Grafting Program which has several clinical trials examining the benefits of fat grafting for several foot disorders.

Dr. Gusenoff prides himself on taking the best possible care of his patients. He enjoys the challenges of body contouring after weight loss and helping patients achieve the best version of themselves. He also coordinates the UPMC BodyChangers program which provides tools to help people maintain their weight loss.

Dr. Gusenoff has published numerous book chapters and textbooks on body contouring and patient safety. He has also published multiple peer-reviewed manuscripts on all areas of body contouring and pioneering work on foot fat grafting. He has won multiple awards for his work.

He has been recognized as one of the best plastic surgeons in Pittsburgh by Pittsburgh Magazine and Castle Connolly for seven consecutive years (2016-2022)